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Meet our designer Interview - Annabella London

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Posted on June 30 2016

Annabella London is a London based designer with a current collection of Allsort jewellery which truly has our mouths watering. We've sold Annabella London in our Greenwich shop for a few months now and as we suspected, our customers have been as mesmerized as we have with this truly delicious collection of rings, bracelets and necklaces.

We decided to interview her to find out a little more about the lady behind the brand.

How would you describe your brand in 5 words?  A head full of color

When did you know that this was what you wanted to do? I followed my smile and it led me to interesting places. Being a magpie, I just enjoy sparkly things, and I'm so grateful that people love my collections as much as I do.

Liquorice Ring by Anabella London Where do you get inspiration for new items /collections? Everywhere; the old sweet shop, a dead bird, a dress, an oil spill on the ground...I see beauty in odd things.

What’s the best bit of advice you ever received? Simple, follow your smile

Where would you like to see your brand in the next 5 years? Continuing to bring out the sparkle and shine in people everywhere.

How important is it to you that people buy locally and from independent business like yourself? It's definitely more fun and meaningful to buy from independents.  Give it a bash.

What do you wish you knew years ago that you know now about business?  That enjoying yourself and having fun is the most important thing.(Get someone else to do the numbers)

How do you find running a small business in London? It's a lot of fun and what's more I enjoy brightening up the grey days with my bright jewellery.

Annabella images of workshop

If you could style or work with a celeb, who would it be and why? Indie band Daughter. Their music is sombre and I'd love to create a collection that reflects the moods of their songs, but with a sneaky bit of colour. 

What advice would you give to an aspiring designer/maker coming out of college or uni? Follow your smile

Do you remember your first sale? If so what and where was it and how did that feel?
It was my Nanna's fault; she'd sneakily taken my bracelets to two high-end boutiques and secured big orders.  Suddenly I was like

Right I guess I've got a business then, time to make stuff and get to work.

That's beautiful. So Finally, Would you talk us though an average day?
Beads, peppermint tea, giggles and yoga.




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